Released on = June 1, 2007, 10:45 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The women's swimwear market in Western Europe comprises
one-piece swimsuits and two-piece bikinis. The market was estimated to be worth
US$3.11 bn in 2005, and this figure is forecast to reach US$3.16 bn by 2012.

Press Release Body = European Market for Women's Swimwear

The women's swimwear market in Western Europe comprises one-piece swimsuits and
two-piece bikinis. The market was estimated to be worth US$3.11 bn in 2005, and this
figure is forecast to reach US$3.16 bn by 2012.

Designers of swimsuits and bikinis are taking advantage of women's desires to look
fashionable at the beach and by the swimming pool. Styles of bikinis and swimsuits
are constantly being revamped to give the consumer a range of choices when deciding
on the balance between concealment and exposure.

Italy is the most important market for women's swimwear in Western Europe. In 2005
it had the most sales in value terms, the highest average prices and the biggest
consumption per woman over the age of ten. It was also the only country in Western
Europe where there were increases in average prices between 1996 and 2005.

Average prices of bikinis are predicted to fall in all the main markets between 2005
and 2012. In the case of swimsuits, prices are expected to decline in all markets
except Germany and Spain, where they are likely to remain constant


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